Crutchfield.

Information Architect + UX Design

Front-end design and information architecture (as well as graphic design and .Net integration). Responsibilities include making sure the site looks and works good and performs great (meaning conversion optimization and usability).

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Ideal Cabinets.

Ideal Cabinets designs and installs custom cabinets for kitchens and baths. This is a custom WordPress theme which allows them to easily update the content themselves and get involved with blogging. Rule13 is continuing with further design, development and SEO efforts.

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US Army - BCS3.

Website for US Army Battle Command Sustainment Support System (BCS3). Responsible for all the XHTML, CSS, PHP, and JavaScript development as well as overall creative design. This site is not available for public view.

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Economic Development Council of St. Lucie County (EDC).

Rule13 updates and maintains the EDC website. We continue to fix "issues" from an inherited platform and improve the user experience. Plans are underway for a complete overhaul which will bring this site up-to-date (design, technology, content).

Florida Center for Innovation.

Website for a research park located in Port St. Lucie Florida. Responsible for all the XHTML, CSS, PHP, and JavaScript development as well as overall creative design. This site is a small part of a larger initiative for the Town of Tradition.

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Centerworks Retail.

A small information site for Karen Scott and Centerworks Retail. This site was turned-around very quickly. It's a pretty simple design, but the color palette is powerful. All CSS, PHP, site design and logo design.

Rebecca Haydock.

Oil and watercolor portrait artist, Rebecca A. Haydock, is offering commissioned paintings, giclees, and original art to the public. Currently based in Chapel Hill, NC, her work is in private collections from New York to Florida.

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PCH Computing.

This was a fun project. We were determined to break the mold of traditional informational site design and really wanted to shake things up a bit. The result is a one-page site that is easy to use and contains many interactive JavaScript techniques. The design is both crisp and grungy.

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Arco & Associates.

Arco & Associates approached Rule 13 with a daunting task—converting a site designed entirely in Flash to an HTML/CSS format. The catch? The look needed to remain as close to the original as possible. Rule 13 transitioned this thorough, informative site and preserved the integrity of the original design.

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Braelyn Bounty Bug.

Braelyn Bounty Bug needed a site that they could use for marketing. We had free reign and tried a few things I don't normally work with. Further design plans are underway to allow for online purchasing as well as integration into a CMS.

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Chameleon Clogs.

Chameleon Clogs needed an online presence that they could use to market their products. Their main avenue of revenue is small boutique/shops and this site allows those shops to browse their collections and request orders. We did all product photography for this company and designed an ad that ran in Southern Living Magazine.

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Joe Barden.

Joe Barden needed a website fast! They had just restarted their operations after a long hiatus and had a full marketing campaign ready to hit magazines in less than a month - all pointing to the website (which didn't exist). Working with limited resources and direction, the site was quickly designed and handed off in time.

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JC Americana.

J. Christopher Mitchell is one of the nation's leading arms and militaria authorities. He needed a website to show off the type of items he deals in as well as attract new leads. The biggest part of this project is managing their PPC campaign — which is working out great for them.

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Bedford Park.

Website for a community in Port St. Lucie Florida. Responsible for all the XHTML, CSS, PHP, and JavaScript development as well as entire creative design. This site is a small part of a larger initiative for the Town of Tradition.

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Conquistador.

Design Comp

Redesign idea for a small fishing tackle company. This company produces a high-quality product and one small idea led to a whimsical redesign effort. It might be a little much for a small company that sells fishing lures, but you can tell we had fun with it.

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Classic Kitchens.

This was a redesign effort that took the site in an entirely different direction. They chose the color palette that they wanted to use and we did all the design and layout. Rule13 is also managing their SEO campaign and recommending content for keyword richness.

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